Hi I`m Radek,

A creative director specializing in digital and physical products. My design aims at making a positive business impact.

It bridges the gap between your users’ expectations and achieving your company’s goals. In over 15 years of experience, I have been involved in product development and created award-winning corporate and spatial design for well-known global clients and agencies.

The recent years I have focused on mixed reality experiences, artificial design and web3. Today I combine design, technology, and state of the art artificial and human craftsmanship to create holistic product and spatial designs. From crafting immersive experiences in physical and digital realms to orchestrating and guiding teams, I'm here to turn these ideas into reality

CURRENT FIELDS OF WORK

Digital Brand Development

In the world of digital brand design, a comprehensive approach is essential. By prioritizing a brand's cohesive presence, every touchpoint becomes an opportunity to captivate and leave a lasting impression

AMBER ISLAND / GHARAGE / 2023
CREATIVE DIRECTION / IDEATION / PRODUCTION / MONITORING

Virtual Product Environments

Virtual Product Environments are where technical design meets innovation. The challenge lies in harmonizing performance with impeccable quality, ensuring that brand environments in the virtual domain are both immersive and convincing. From AR and VR to mobile experiences, every touchpoint is a reflection of this balance.

AMBER ISLAND / DIGITAL RETAIL 2023 / VVVR / ONCYBER / 2024
CREATIVE DIRECTION / IDEATION / PRODUCTION / MONITORING

Artificial Design Direction

In the evolving landscape of design, Artificial Design Direction emerges as a pivotal nexus between traditional art direction and the boundless potential of artificial image generation. It addresses a crucial gap, ensuring that brand worlds developed within generative environments remain consistent, compelling, and true to their essence. By crafting sophisticated tools and pipelines, it bridges the divide between a brand's visual identity, its overarching vision, and the intricate nuances of creative execution in generative design production.

MUTABOR / MUTABOR AI / VVVR / ONCYBER / 2024
AI DIRECTION/ IDEATION / PRODUCTION / MONITORING

FOCUS FIELD OVERVIEW

Services of Work

CREATIVE DIRECTION

Connecting the gap between the digital product and the real world. Whether it's envision interconnected physical brand environments, building digital brand systems or developing impactful AR/VR experiences, the mission is to create a harmonious blend of function, message, and immersion on all relevant touchpoints.

ART DIRECTION

The essence of my art direction lies in crafting tailored solutions for distinct challenges. Whether it's fostering collaboration and exactness in spacial projects, balancing performance with immersion in AR/VR, or ensuring message consistency in digital brand design, the overarching goal remains: to align every piece of craftsmanship with a unified vision.

ASSET PRODUCTION & DESIGN DEVELOPMENT

Delivering individual Design assets is all about precision and synchronization. Every design element should be aligned within a coherent approval and production timeline. This approach not only refines the design journey but also fortifies project management, ensuring rigorous quality control and seamless integration of each individual asset within the project pipeline.

PROFESSIONAL FOCUS FIELDS

Spacial Brand Experience

In the realm of Spacial Brand Experience, I've taken the helm in conceptualizing, designing, and producing a myriad of international spacial design and retail projects. The core challenge in this role was to articulate a consistent brand message within this distinct touchpoint. To achieve this, we employed a multifaceted approach, intertwining spacial, digital, and product communication layers. From the inception of the briefed idea to the tangible experience crafted on-site, the journey encompassed the full spectrum of spacial brand design

AUDI AG / MUTABOR / 2019
ART DIRECTION / IDEATION / PRODUCTION / MONITORING

Mixed Reality
Customer Engagement

Navigating the complex interplay between the physical and digital realms, Mixed Reality Customer Engagement serves as a cornerstone of my work. The goal is to create not just momentary interactions but lasting brand messages that resonate. A meticulous balance of function and resources ensures a seamless product that amplifies the brand narrative. Despite the technological complexities, the user experience remains effortlessly immersive.

AUDI AG / MUTABOR / 2019
ART DIRECTION / IDEATION / PRODUCTION / MONITORING

Immersive Brand Experiences

AR and Spacial Computing experiences offers a transformative platform for brands, bridging the gap between the real and the digital. It's not just about creating interactions; it's about shaping experiences that leave a lasting mark. By harmonizing utility with available resources, the outcome is a product that seamlessly aligns with the brand's vision. And while the technology might be complex, the experience is designed to be smooth and immersive, captivating users at every touchpoint.

AUDI AG / MUTABOR / 2020
ART DIRECTION / IDEATION / PRODUCTION / MONITORING

CLIENTS, PARTNERS AND NETWORK

PROVEN INTERCONNECTED SOLUTIONS

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